GEO | AI Search Optimization

How It Works

How AI Engines Choose Their Sources

The model searches for pages that answer the question directly, in language close to the question asked.

It checks whether your company, products and capabilities are described consistently across the web.

It prefers verifiable, well-structured sources where claims can be traced back to the original.

Checklist

Comparison

Criterion	Traditional SEO	GEO
Goal	Rank on a results page	Be cited in a generated answer
Unit of value	A click	A mention with attribution
Content shape	Long-form keyword pages	Direct answers, tables, clear specs
Success signal	Rankings and sessions	Brand presence in AI answers

Workflow

We test the questions your buyers ask, across the major assistants, and record who gets cited today.

Consistent company, product and capability data across your site and the sources models rely on.

Specification tables, comparison content and structured FAQs written to be quoted accurately.

Ongoing tracking of citations and mentions, feeding straight back into the content roadmap.

FAQ

Does GEO replace SEO?

No. AI engines still rely on indexed, technically sound pages. GEO adds structured answers and entity clarity on top of that foundation.

Can you measure AI visibility?

Yes. We run a fixed question set monthly across the major assistants and track when and how your company appears.

Is this worth doing now?

Buyers already ask assistants for supplier shortlists. Being absent from those answers is a silent loss of qualified demand.

Proof

Optical Products · B2B

Building a global optical brand website with SEO architecture, product content strategy and AI search preparation.

We will run your buyer questions through the major AI assistants and show you the answers.