Optical Products · B2B
VIVI Optics
Building a global optical brand website with SEO architecture, product content strategy and AI search preparation.
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Services
WordPress Work We Take On
Custom Theme Development
Bespoke themes built on clean, standards-compliant code rather than stacked page-builder templates.
Replatforming
Moving from a legacy CMS or a slow builder site to WordPress with URLs and rankings preserved.
Product Catalog Builds
Structured category, series and specification pages for manufacturers with large product ranges.
Speed & Security Hardening
Core Web Vitals work, caching, image pipelines and a security baseline that survives audits.
Under The Hood
Performance Is A Content Decision Too
A fast WordPress site is not only a hosting question. Every template, image and plugin we ship is measured against the Core Web Vitals your visitors actually experience.
- Hand-written templates with no unnecessary framework overhead
- WebP/AVIF image delivery with explicit dimensions
- Object caching, page caching and asset minification
- Plugin budget agreed up front, reviewed every quarter
- Staging environment for every change before it goes live
Comparison
Template Builder vs Custom Build
| Criterion | Page Builder | Custom Build |
|---|---|---|
| Page speed | Heavy markup, hard to keep under 2s | Typical LCP under 1.5s |
| Maintenance | Plugin updates break layouts | Updates rarely affect templates |
| Content editing | Editors rebuild pages by hand | Reusable, brand-safe blocks |
| Long-term cost | Rebuild every few years | Incremental improvement |
Deliverables
What’s Included
Custom WordPress Theme
Reusable Content Blocks
Staging Environment
Performance & Security Baseline
FAQ
WordPress Questions
Do you use page builders?
We build custom themes with the block editor. Builders are used only when a client team explicitly needs them, and never as the foundation.
Can you maintain the site after launch?
Yes. Care plans cover core and plugin updates, backups, uptime monitoring and a monthly health report.
Will we lose our rankings when we rebuild?
No, if it is planned properly. We map every existing URL, preserve the ones that carry traffic and set up redirects before launch.
Need A WordPress Build You Can Trust?
Tell us what you are planning and we will tell you honestly what it takes.
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