Optical Products · B2B
VIVI Optics
Building a global optical brand website with SEO architecture, product content strategy and AI search preparation.
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Three Pillars
What We Actually Work On
Technical SEO
Crawlability, indexation, internal linking, structured data and Core Web Vitals.
On-Page & Content
Category, product and application pages written around real buyer search intent.
Authority & Coverage
Topical coverage, digital PR and link earning that stands up to scrutiny.
Workflow
How A Growth Engagement Runs
01
Audit
Technical crawl, keyword gap analysis and a review of which pages already convert.
02
Strategy
A prioritised roadmap: what to fix, what to build and what it is expected to return.
03
Execution
Monthly sprints covering technical fixes, content production and internal linking.
04
Report & Iterate
Rankings, traffic and inquiry sources reviewed together, with the next month re-prioritised.
Deliverables
What You Get Every Month
Keyword Strategy
Technical SEO
Content Planning
Monthly Performance Report
Comparison
SEO vs Paid Ads
| Criterion | Paid Ads | SEO |
|---|---|---|
| Cost curve | Rises with every click | Falls as pages mature |
| Stop spending | Traffic stops immediately | Traffic keeps compounding |
| Buyer trust | Marked as sponsored | Earned, editorial position |
| Best used for | Launching a new product line | Owning a category long term |
FAQ
SEO Questions
How long before we see results?
Technical wins usually show within weeks. Content-led growth typically becomes visible in three to six months and compounds from there.
Do you guarantee rankings?
No, and you should be wary of anyone who does. We commit to the work, the reporting and the prioritisation.
Do you write the content?
Yes. Our writers work from briefs approved by your technical team so specifications stay accurate.
Find Out Where Your Growth Is Hiding
Request a free audit and we will show you the search gaps worth claiming first.
Request Free Audit